SH ADVISORY

REALIZE POTENTIAL

With our help, you will realize the potential available through: 
ACQUIRING a software business, 
SELLING your software business to a suitable buyer or
OPTIMIZING your software business. 

We will help you achieve your goal mainly because   
we can connect all dots: we know the software development business,
we know M&A, we know finance & law, we know how to negotiate effectively.
And we know both sides of the market - investors and founders.

You will obtain the desired effects fast and at premium quality.
We will take care of the project end-to-end and involve you only
where it is truly required or where you wish to be involved.

And you know what? Doing this is our real passion. 
And that's why you will always feel and know that we CARE about (y)our project.

Why SH ADVISORY?

We focus on Software Houses and technology businesses because this is a domain in which we can help you the most. We are a team of professionals with relevant experience and insight into the Software House market in Poland and full understanding of the M&A process from both perspectives: the owner/founder and the investor/acquirer.

EXPERIENCE IN SHs

Our partners held executive roles (CEO, Board Member, CFO) in various software houses.

We won and ran projects, we talked to satisfied and not-so-satisfied customers, we dealt with developers, engineers, candidates and leavers. We have our share of mistakes which helps us understand the specifics of the business. We know how to identify strenghts of an SH and how to identify/eradicate weaknesses, where the opportunities and risks are.

We will understand your concerns, we will understand your goals, we will not be learning during the transaction about what is important in the SH business 

Our solid financial expertise supported by relevant certifications (e.g. ACCA) gives us an edge in putting ALL details of an SH business into monetary terms.

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EUR 500m+ 

Our partners carried out M&A transctions worth over EUR 500 million involving investment funds, pension funds, corporate and private owners and companies listed on stock exchanges in Europe.


We managed one of the largest M&A transaction in the Polish market involving a privately-owned SH and an investment fund. We carried out numerous other M&A processes involving software and technology businesses.

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CONSIDERING BIG4 INSTEAD?

Don’t.

As simple as that.

Do you know that most of the partners in Big4 firms are people who never ran any business? They simply stayed in a Big4 firm long enough to make a partner. Most of them have only vague understanding of what REAL business is all about, and – especially – what YOUR business is all about.  The only thing they have ever been responsible throughout their careers is giving good advice to others (usually generated by cheap underlings), without any responsibility for the effects.

But they get training, have access to most-up-to-date knowledge etc, you say. No, they don’t. Most of them simply hide  behind a big logo, hoping that it will fly. And it does fly. However the logo will not be working on a project for you – people will. So we believe you should chose advisors with wide experience on both sides – as business leaders and advisors – and with experience in your type of buiness.

Sounds bold? Yes, we admit it does. We wouldn’t have put it here if we weren’t 100% sure we are right. Especially that we worked in 3 out of 4 Big4 firms…

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OWNER/FOUNDER

We are here to help you…

…find the RIGHT investor, prepare for the transaction, execute it at optimal parameters and ensure you are protected after the transaction.

FINDING A RIGHT INVESTOR

We will find a right investor for you, depending on your needs, how much control you are ready to share, whether you are willing to build something „bigger” together with the investor or just exit and how long you are willing to stay in the company following the transaction.

PRE-TRANSACTION SUPPORT

We will evaluate how prepared you are to invite an investor and achieve your goals of the process. Based on our methodology involving a „audit” of 125 areas of operations of the business or data points, we will create and help you execute a plan for 6-12-18 months (depending on how prepared you are) to help you maximize the output of the transaction.

E2E TRANSACTION SUPPORT

We will prepare all necessary documentation (teaser, information memorandum etc.). We will negotiate on your behalf, starting from negotiating the basic parameters, making them more specific through preparation of a termsheet and getting to a final, detailed share purchase agreement (SPA).

POST-TRANSACTION SUPPORT

We will help you avoid issues post-transaction, including your obligations under „representations and warranties” section of the SPA.

INVESTOR

We WILL find the RIGHT targets. Full stop. 

With our expertise and knowledge of the market, rest assured we will find the target based on your criteria. Once we do it, we can offer you transaction-related support and post-transaction services to maximize your output from the investment.

TARGET SEARCH

Based on your criteria we will prepare a „persona” of an ideal target, scan the market and find the RIGHT targets. We will not waste your and our time on presenting you anything tha’s easy to buy but not matching your needs. If we don’t believe a target is right for your needs, you will never hear about it. 

E2E TRANSACTION SUPPORT

Once we find the right target we will manage or help you manager the whole process end-to-end ie. from the first intro meeting with the target to the moment you become the owner of the shares. we know what to look at in terms of verifying value and how to immediately spot weaknesses in the target.

POST-ACQ MANAGEMENT

During and following the transaction we can help you structure the future cooperation with the target or even take interim management roles in the acquired targets on your behalf, act as supervisory board members or represent you in any other way that will help you secure your investment.

FURTHER ACQUISITIONS

If your plan is to expand by executing multiple acquisitions, we will find further targets, help you close the deals and take responsibility for seamless merging of the acquired targets.

Knowledge

We wrote a number of articles in which we are sharing M&A knowledge and insight regarding Polish Software House industry

[EN] 10 Tips for Investors in Polish Software Houses

A document in which we share some not-so-obvious knowledge that can be valuable for investors

[PL] 10 Tips for Software House Owners and Founders

A document in which we share some not-so-obvious knowledge that can be valuable for software house owners and founders

Contact us

You can reach out to us at:

partners@shadvisory.eu

or write directly to:

Przemysław Soroka
przemyslaw.soroka@shadvisory.eu
https://www.linkedin.com/in/psoroka/


Alternatively you can  use the form below:

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